Summer 2026 New letter

Introducing

  • XIT

  • New Arrivals Blog

    &

  • First Look Notifications

Meet XIT
Bold, Playful, and Unmistakably Independent

We're excited to welcome XIT Eyewear to Blink.

Designed and crafted in France, XIT is known for its bold use of colour, unexpected details, and distinctive shapes that challenge the idea that eyewear should blend in. Creative, expressive, and thoughtfully designed, XIT offers something truly different for those who appreciate independent eyewear.

We've recently received our first selection of XIT frames and invite you to visit the boutique to experience them in person.

Can't make it into the boutique right away?

Our current XIT selection is also available to browse online, giving you a closer look at the shapes, colours, and details that make this collection so distinctive.

[ View the XIT Collection ]


Introducing New Arrivals

As our collections continue to grow, we're introducing a new way to stay connected with what's arriving at Blink.

We've added a dedicated New Arrivals section to our website, alongside Blink About Town. This new blog section will feature recent arrivals, and updates as new pieces make their way into the boutique and become available online.

Whether you're following a favorite collection or simply enjoy discovering independent eyewear, New Arrivals is where you'll find the latest frames to land at Blink.

[ View New Arrivals ]


Launching - First Look Notifications

Our regular email updates will continue to focus on major announcements, new collection launches, special events, and promotions.

However, many of our patients and customers have told us they'd love a more personalized way to follow specific collections.

That's why we've launched First Look Notifications.

By subscribing to individual collections, you'll receive a direct notification when new inventory from that line arrives in-store. This gives you the opportunity to view and purchase new arrivals before they're added to our website and before they're featured in our New Arrivals updates.

For those who enjoy exploring every detail of a collection, subscribers may also receive invitations to future collection preview opportunities based on interest and availability. These experiences may include expanded selections, additional colour options, and styles not typically available in the boutique.

Rather than filling your inbox with updates every time we receive new inventory, First Look Notifications allow you to follow only the lines that genuinely interest you.

[ Sign Up for First Look Notifications ]

Special Hours:

  • Saturdays: we will be open on the following Saturdays from 10am - 2pm:
    June 20
    July 4 & 18
    August 8th

  • Holliday hours:

    July 1 - Closed
    August 18 to 21 - Closed

    * The most up to date special hours can be found on the pop up when visiting our website.


Don’t forget to check our socials page to engage with our fantastic community of eyewear enthusiasts. There you will be able to find the latest updates of what we are up to, insightful content, or useful tips to enhance your eyewear experience.


We look forward to bringing you clarity and confidence in a somewhat blurry world.
Best,
Jessie and Xander

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New Arrivals June 17 2026

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